Smart Steps for the Proper SEO Synch to the Business

A site may contain many interesting information, but not be visited because it is not well rated in the search engines. In this situation the site is useless. The number of visitors to a site is given to a great extent by search engines.

SEO is the action by which the Phoenix SEO webdesigner optimizes a site for certain keywords in order to place it in the best position in the search engine results. Website optimization is not only done once, it is a long process.

Search engine optimization factors can be:

  • Internal factors – actions to optimize the content of the page
  • External factors – optimization actions that do not target the content of the page

Internal factors

Internal web optimization is made by the webdesigner on the content of the page, by changing the text, tags or keywords. These optimization operations do not always guarantee the positioning of the page on a better place in search engines.

Page content

Search Engines analyze the content of pages, better punctuating those with higher content. By providing as much information as possible about the topic treated on the page, the content will grow and search engines will appreciate this. Pages are recommended to have at least 400 words or 2000 characters.

For correct indexing, the source code of the page should not contain errors. Verification can be done with specialized programs or online validators.

Keywords

When creating a web page, it starts from a specific keyword that builds the content. Comparative analysis of the other pages that respond to search engines in the same words can provide the web designer with information to retrieve the original page.

For a given page, keywords are placed individually in the page content or in combinations (multiple grouped successively). The density of keywords on a page must be kept within limits. If the density is too high, search engines will feel spam and the page will be deprecated, and if they are too small they will ignore these keywords. A keyword density of about 5% of all words on the page is recommended and their positioning at the top of the page is an advantage.

The most common layout of the page contains at the top the header, wide as the whole page, followed in the left of the menu, and the content on the right. In this way, the search engine will have to go through the code to make the header, menu, and then reach the actual content of the page. Thus, the information in the content will be given less importance. Optimization consists of placing your keywords at the top of the page.

Highlight text

Keyword highlighting is beneficial to both the reader and the search engines, being made with text formatting labels.

Headings – it is preferable to use keywords in headings h1 and h2.

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