Importance of Design and Content in a Website

There are three things which make a website – design/graphics, content and the URL. If these three are placed properly, then there should be no doubt then it will run smoothly. Out of the three components described over here two are vital – design and content. And out these two content stands apart – it is the most important ingredient of all. So, if a product or a service has to be sold online – where a live salesman is not there – then definitely the words will do the job. And so content is very essential to any website. And Content is made use with the help of search engine marketing techniques by Scottsdale SEO LinkHelpers.

En route to a good website

Just as they say – even two words can describe a full- fledged canvass; but there has to be those two words. Without those words – a canvas painting is just a painting! However, when it comes to website content, some strategy has to be there. Everything has to be in a planned manner. The strategy for content writing involves concepts like Planning, Engaging, Measuring and Explaining. This means before you put anything on the website in the form of content you have to think what has to be included and what excluded. After this, you have to make out how and where the content will be placed – it turns out to be the engaging portion – which tells the reader how he/she will see it in the first place. The 3rd thing over here is measuring. You have to decide as per the breadth and length of the website how the content will be posted – horizontally or vertically or in any other way. This is important from the point of view of how the reader will see it.

Once this is done designing part comes. This makes for the next crucial step. Based on what will be the end result, the design is formatted. Once it is done, it is run on various web browsers like Bing and Chrome to see how they are doing. If doesn’t go good in the first run, then it is re-designed, re-loaded and then again the results are seen. Generally Google Analytics is used to make the show run.

And that makes the most of why designing and content is so much important to any designer or web-design company. If you have hired a website design company or are about to hire one, then make sure that they do place importance to these two for the best results!

Smart Steps for the Proper SEO Synch to the Business

A site may contain many interesting information, but not be visited because it is not well rated in the search engines. In this situation the site is useless. The number of visitors to a site is given to a great extent by search engines.

SEO is the action by which the Phoenix SEO webdesigner optimizes a site for certain keywords in order to place it in the best position in the search engine results. Website optimization is not only done once, it is a long process.

Search engine optimization factors can be:

  • Internal factors – actions to optimize the content of the page
  • External factors – optimization actions that do not target the content of the page

Internal factors

Internal web optimization is made by the webdesigner on the content of the page, by changing the text, tags or keywords. These optimization operations do not always guarantee the positioning of the page on a better place in search engines.

Page content

Search Engines analyze the content of pages, better punctuating those with higher content. By providing as much information as possible about the topic treated on the page, the content will grow and search engines will appreciate this. Pages are recommended to have at least 400 words or 2000 characters.

For correct indexing, the source code of the page should not contain errors. Verification can be done with specialized programs or online validators.


When creating a web page, it starts from a specific keyword that builds the content. Comparative analysis of the other pages that respond to search engines in the same words can provide the web designer with information to retrieve the original page.

For a given page, keywords are placed individually in the page content or in combinations (multiple grouped successively). The density of keywords on a page must be kept within limits. If the density is too high, search engines will feel spam and the page will be deprecated, and if they are too small they will ignore these keywords. A keyword density of about 5% of all words on the page is recommended and their positioning at the top of the page is an advantage.

The most common layout of the page contains at the top the header, wide as the whole page, followed in the left of the menu, and the content on the right. In this way, the search engine will have to go through the code to make the header, menu, and then reach the actual content of the page. Thus, the information in the content will be given less importance. Optimization consists of placing your keywords at the top of the page.

Highlight text

Keyword highlighting is beneficial to both the reader and the search engines, being made with text formatting labels.

Headings – it is preferable to use keywords in headings h1 and h2.